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By accepting Debit and ATM cards, you provide customers with the convenience they want while generating extra income off every transaction!
QSRs are actively seeking cost-efficient, easy-to-implement solutions for enabling cashless payment technologies. Why? Because we are quickly becoming a cashless society, and today's QSR customers are demanding quick and convenient payment options.
In an effort to meet this demand and minimize wait times for customers at the counter as well as at the drive-thru where speed is essential, QSRs are taking a serious look at non-cash alternatives.
Fast Facts
In 2000, only 8% of QSRs accepted cards for payment. By 2002, the number had increased to 15%. The estimate for 2003 is over 50%. (Global Growth Group QSR Time Study)
- QSR Customers using ATM or Debit Cards spend an average of 75% more than those paying with cash.
- When the option is given, more people use Debit and ATM cards than Credit cards or cash. (Visa, Nov. 2002)
- Statistics show QSR sales increase 1% for every 6 seconds saved in transaction time. (MasterCard International, 2002)
- 96% of customers who paid with a card at Quick Service Restaurants were completely satisfied with the speed and convenience of the service. (Visa, Nov. 2002)
- Card acceptance decreases expenses associated with handling cash and checks.
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Merchants, enter your login information to access your Online Reports:
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| "More and more, consumers want cashless payment options. We will increase the convenience and speed of pizza delivery with this quick and easy option."
Cheryl Bachelder, Domino's Executive Vice President of Marketing
"Quick-serve needs to follow suit and wise up to the fact that the gift cards and their credit and debit brethren are the key to bigger checks, increased brand awareness, and a whole new world of marketing and sales."
George Stevens, Visible Results
"There is definitely evidence that acceptance can drive sales."
Fred Gore, senior vice president for North America Acceptance for MasterCard International
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